Discover Your Brand's True Identity: Take Our Brand Archetype Quiz
Unearth the Core Values Driving Your Brand's Personality
Ever wondered what makes your brand tick?
Every brand has its own unique character - a core identity that sets it apart. This identity, often known as a 'brand archetype', shapes how your brand interacts with its audience, the feelings it evokes, and how it navigates in its industry.
Brand archetypes, inspired by Carl Jung's theory of universal, mythic characters, serve as a foundation to develop a strong and consistent brand personality. They can provide clarity on your brand's purpose, help inform strategic decisions, and create a deeper connection with your target audience.
This quiz will help us discover your brand's archetype by asking a series of questions that delve into your brand's mission, character, and how it connects with its audience. Your answers will help reveal the archetype that best fits your brand's identity.
Ready to reveal the true essence of your brand? Take the quiz and discover the archetype that forms the core of your brand's identity.
Dive into this 5-minute exploration to reveal your brand's archetype through the following 12 questions. Remember, while several options may seem applicable, choose the one that resonates most deeply with your brand's mission and the vision you hold for your future.
Leverage the StoryBrand framework for your organization.
Story is the universal clarifier. Here’s what most people get wrong: we tell OUR story thinking it will help people trust us. It doesn’t. Instead, we help you insert your business into the story your customer is already living so you help get them what they want. Matt Davis is the founder of Current Marketing Co. and has been working with Donald Miller as a Certified StoryBrand Guide since 2020.
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