What is brand identity?
It's the look and feel of your organization. How you present yourself to the world. It's what people see, hear, and think when they interact with you.
It can be tough to create a brand that stands out in a world of sameness.
And it's even harder to do this on your own.
Standing out is more important than ever.
Knowing who you are and what makes you unique as an organization can be hard. You might feel like you're just another face in the crowd.
In a world where everyone has access to the same information, getting your message heard is more difficult than ever. We can help you establish your brand identity and give you clarity on exactly who you are trying to reach.
A tool for telling your story.
We love something called Brand Archetypes. This model helps you understand your brand's role in your customers' lives.
There are 12 Brand Archetypes, but one or two will usually resonate most with your organization.
Once you know which archetype or archetypes fit your brand, you can start to craft messaging that resonates with your audience on a deeper level. Click the button below to get started on understanding your brand archetype.
