Is social media even necessary?
It's hard to gauge the need for social media when you see other businesses doing it and feel like you should as well. Social media can be a huge asset to your business - but only if it's done right.
Social media can feel like a time waster if it's not used correctly.
You need a plan and strategy in place before you create.
Customers and donors expect to find information about you quickly and easily.
Social media can be a powerful tool for attracting customers and showing them that your business is alive and thriving. By regularly posting engaging content, you can reach new potential customers and remind existing ones that you're still around. What's more, social media provides an opportunity to build relationships with customers and donors, creating a community around your brand. When used effectively, social media can be a valuable asset for any business.
Signs of life and validation.
Second only to your website is the validation that your business or brand exists through social media. If a website is the front door to your business, then social media is the living room. By having an active presence on social media, you're showing potential customers that you're alive and well - and that you're worth doing business with.
We specialize in helping you discover content categories you should be showing up in and how to plot out a 90-day content calendar to make sure you hit publish consistently without fail.
